Iphone, 2023

Certificate of Authenticity
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Iphone, 2023

Certificate of Authenticity
Owner: Andy Rosen

Digital fingerprint: 5fd0b09b 3d58be88 221c254d abd39211 6b1faf1d 9d8723e7 a2b1e0c7 2a5c3161

Title: Iphone, 2023

Creator: Andy Rosen

Owner: Andy Rosen

Registered by: Andy Rosen

On behalf of: Andy Rosen

Date of registration: 2023-10-08

Credit line: Andy Rosen

Copyright status: Copyrighted

Copyright notice: All Rights Reserved.

AI notice: NoAI May not be used in AI training

AI generated by: Stable Diffusion

Web statement of rights: https://www.fileprotected.com/discover/registration/r-XrY4GwPbHvdS

Licensor URL: https://www.fileprotected.com/discover/registration/r-XrY4GwPbHvdS

Work type: Visual Arts/Photography

Submitted at: 10/17/2023 6:52PM

Available for: Sales


Published links: https://www.instagram.com/andyrosenphotos/

Rights Usage Terms: © All Rights Reserved. 2023

Licensor: getreel1@gmail.com

Rep/Agency/Sales: Peggy Steeevenesz

Rep/Agency/Sales contact: getreel1@gmail.com

Name: Andy Rosen

Email: getreel1@gmail.com

Address: North Hollywood, CA, USA

City: Los Angeles

State/Province: CA

Postal code: 91602

Nationality: British

Country: USA

Additional info:

Andy Rosen started out as a music photographer working as a staff photographer on Record Mirror and Sounds and freelancing to NME, Melody Maker, The Face Magazine and most record companies during the burgeoning punk scene in the mid-1970s. As a friend and cohort of many who went on to become the biggest names in punk. Rosen had unprecedented behind-the-scenes access to the musicians and artists of London’s early punk scene. 

This FileProtected registration provides certified proof that on 10/17/2023 8:53PM, the 12 files and the metadata listed here were digitally fingerprinted, timestamped and recorded in the Blockchain by Andy Rosen. It provides a tamper proof record of the date of creation, ownership, attribution, and the authenticity of the content with verifiable proof for courts of law.
Registration: Bitcoin Block 812656

Date of registration: 2023-10-08

Submitted at: 10/17/2023 6:52PM

Copyright status: Copyrighted

Copyright notice: All Rights Reserved.

Digital fingerprint: 5fd0b09b 3d58be88 221c254d abd39211 6b1faf1d 9d8723e7 a2b1e0c7 2a5c3161
© 2024 All Rights Reserved. All images, files and information appearing in this FileProtected registration, unless noted otherwise, are the exclusive property of Andy Rosen and are protected under the United States and International Copyright laws.
The data may not be reproduced, copied, transmitted or manipulated without written permission. Copyright laws impose substantial penalties for infringement, and violators will be prosecuted to the full extent of the law.

Creative Brief: iPhone 15 Campaign – "Redefining Art through AI"

Project Title: AI Artistry: Echoes of Man Ray and Picasso


The iPhone has always been more than just a communication device. It’s an instrument of expression, a canvas for creativity, and with the iPhone 15, we are stepping into a new era of artistic innovation. With advances in AI, we’re blending the timeless aesthetics of two iconic artists – Man Ray and Picasso – into an extraordinary digital canvas.


Position the iPhone 15 not just as a phone, but as a medium where technology meets art. Amplify its advanced AI capabilities that empower users to effortlessly create art inspired by the iconic styles of Man Ray and Picasso.

Target Audience:

  1. Tech enthusiasts: Individuals who eagerly anticipate and adopt the latest in technological innovation.
  2. Creatives & Artists: Those who harness technology as a medium for their artistic expression and are always looking to expand their toolkit.
  3. The aspirational crowd: Users who may not necessarily be tech-savvy but appreciate the blend of art and technology, seeing it as a status symbol or a means of self-expression.

Key Insight:

The essence of art is not bound by the confines of a canvas or a photograph. With the right tools, it can evolve, and the iPhone 15's AI capabilities present an opportunity to redefine artistic expression.

Key Messaging:

  1. Redefining Artistry: The iPhone 15 empowers you to channel the artistic essence of Man Ray and Picasso, reimagined for the digital age.
  2. Limitless Creativity: With cutting-edge AI, create stunning visuals that pay homage to iconic art styles with just a few taps.
  3. More than a Phone: A tool, a canvas, a revolution in artistic expression – the iPhone 15 is where technology meets timeless art.

Creative Concept:

"AI as the Artist's Muse"

Visual Direction:

  • Imagery will draw parallels between classic works of Man Ray and Picasso and the AI interpretations made possible by the iPhone 15.
  • Fusion of monochromatic surrealism (inspired by Man Ray) and the vibrant geometrical abstraction (echoing Picasso).

Execution Ideas:

  1. Digital Portraits: Showcase portraits of diverse individuals, half in the original photo, and half transformed by AI in the styles of Man Ray or Picasso.
  2. Augmented Reality Gallery: An AR experience where users can "walk" through a digital gallery, seeing classics morph into AI-augmented masterpieces.
  3. Interactive Workshops: Engage with artists and influencers to conduct online workshops where they showcase the process of creating such AI-influenced art.


  1. Digital Ad Campaign – Video and Static Ads
  2. AR Gallery Experience
  3. Social Media Takeovers & Workshops
  4. In-Store Displays & Demos

Metrics for Success:

  1. Engagement rate on digital advertisements.
  2. Number of users engaging with the AR gallery.
  3. Workshop participation and subsequent user-generated content.
  4. Increase in sales or pre-orders for iPhone 15 post-launch.


Initial brainstorming & mood board creation: Week 1-2
Development of digital assets & AR experience: Week 3-5
Engaging influencers & planning workshops: Week 6-7
Campaign launch: Week 8


The iPhone 15, with its unmatched AI capabilities, is not just a device but a bridge between past artistic marvels and the limitless possibilities of the future. By intertwining the essence of Man Ray and Picasso, we're not just showcasing a feature but echoing a sentiment - that art evolves, and with the right tools, it knows no bounds.

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Media type: JPEG


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